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DaimlerChrysler's smart division, which makes diminutive two- and four-person minicars, will be in Ridley Scott's forthcoming film A Good Year. The car, which was Steve Martin's ride in The Pink Panther, Tom Hanks' in The Da Vinci Code and was inGarfield 2, is driven by Russell Crowe in the new film, premiering next month. He plays an American investment banker who retires to Provence to discover his inner sommelier.
The car-smart's fortwo-plays a critical role in uniting him with his future love interest: while fooling with the navigation system, he nearly runs her over. She meets him later when she recognizes his car at the vineyard he's to inherit.
The company said product placement for smart, which comes to the U.S. in 2008, is part of its marketing strategy, which aims to avoid "media coverage waste" per a release. The company promoted its association with The Pink Panther through an online competition, and road rally in areas where the movie was filmed. Smart, which had a stint as a short-lived U.S. sales arm within Mercedes-Benz, will be sold in the U.S. through a distribution agreement with United Auto Group, starting with 30 to 50 of UAG's dealerships.
The car-smart's fortwo-plays a critical role in uniting him with his future love interest: while fooling with the navigation system, he nearly runs her over. She meets him later when she recognizes his car at the vineyard he's to inherit.
The company said product placement for smart, which comes to the U.S. in 2008, is part of its marketing strategy, which aims to avoid "media coverage waste" per a release. The company promoted its association with The Pink Panther through an online competition, and road rally in areas where the movie was filmed. Smart, which had a stint as a short-lived U.S. sales arm within Mercedes-Benz, will be sold in the U.S. through a distribution agreement with United Auto Group, starting with 30 to 50 of UAG's dealerships.
