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from a report on the "Car Connection":

"For the seventh straight year, Kelley Blue Book's www.kbb.com topped its competitors as the most visited automotive Web site among used-vehicle buyers, according to J.D. Power and Associates annual Used AutoShopper.com study. The study found 55 percent of all auto shopping Internet users visit kbb.com prior to purchasing. That tops sites such as www.edmunds.com and www.autotrader.com. Kelley was also cited by Power as "the most useful site visited in their automotive shopping process." The J.D. Power and Associates 2005 Used AutoShopper.com study was conducted among more than 14,000 used-vehicle buyers shopping for 2000-2005 model years vehicles. The J.D. Power and Associates 2005 Used AutoShopper.com study was conducted among more than 14,000 used-vehicle buyers.
The Internet now helps to lead more late-model, used-vehicle buyers to the vehicles they purchase than traditional newspaper and magazine classified ads combined, according to Power. "Online advertising, including classified ads, auctions and other leads have overtaken print, and it is very likely to remain that way," said Dennis Galbraith, senior director of research at J.D. Power and Associates."
 
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