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Here is some general / historical info on the Viking Special: FYI

Released in 1976, the VIKING Special was made to promote the NFL's Minnesota Vikings Football team.

Dodge, while keeping its Minnesota dealerships in mind, came up with the idea to help increase truck sales.

The D 100 Utiline pickup was painted Plum Crazy purple and trimmed with two white stripes along with bottom edge of its doors and a yellow and white stripe at the top edge of the fenders going forward from its doors to the grille. A Minnesota Vikings helmet decal was placed on its tailgate and the words "VIKING SPECIAL" ahead of the rear tires and also on the tail gate.

source: WPC Museum
 
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