The shoes are spread at the top by the wheel cylinder pistons, so the friction material at the top of the shoe gets applied first--in theory. But the self adjusters are supposed to keep moving the middle of the shoe out to compensate. If the adjusters get gunky, you'll get that uneven wear.
The passenger side brakes usually wear faster than the driver's side because that's where the road crown is steepest. If the driver's side is wearing faster on your vehicle, then I would suspect you've got sticky caliper pins or corrosion on the sliding portion of the pads or abutment (the cast iron portion that the pads rest on)