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Pricing Announced for 2003 Dodge Viper SRT-10

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#1 ·
July 17, 2002

Pricing Announced for 2003 Dodge Viper SRT-10
*Ultimate American Sports Car to Hit Dodge Showrooms in October

Auburn Hills, Mich. -- Chrysler Group today announced pricing for the
all-new 2003 Dodge Viper SRT-10 convertible. The 500 horsepower, 525
lb.-ft of torque, 505 cu. in. V-10 super car will carry a Manufacturers
Suggested Retail Price (MSRP) of $79,995 (plus $800 destination) when
it
begins arriving in dealerships around the first of October, 2002.

Featuring more than 100 updates and improvements versus its
predecessor,
the 2003 Dodge Viper SRT-10 has been sold out since January, months
before
the first cars begin arriving in dealerships. A choice of colors --
Viper
red, silver or black -- is the only decision owners will need to make;
there is no optional equipment on the car. Prices for 2002 models
ranged
from $71,725 for the RT-10 Roadster to $82,225 for the GTS ACR Coupe
(not
including $775 destination).

The 2003 Dodge Viper SRT-10 represents the third chapter in the vaunted
history of the icon, following the original 1992 Viper RT/10 roadster
and
the 1996 Viper GTS coupe.

"With the 2003 Dodge Viper SRT-10, we've remained true to the original
Viper mission," said Darryl Jackson, Vice President, Dodge Marketing.
"We've created -- elevated, actually -- the ultimate American sports
car.
Dodge engineers have clearly improved and refined the Viper, all the
while
keeping its outrageous design and road presence -- its 'Viperness.'"

In developing the new Viper, Dodge engineers sought feedback from key
constituencies -- particularly owners -- on what the 2003 version
should
be. The replies included more horsepower, bigger brakes, lighter
weight,
true convertible top operation, a dead pedal and greater interior
comfort.
The new Viper SRT-10 delivers all, and a lot more, preserving its true
American sports car heritage along the way.


2003 DODGE VIPER SRT-10 TECHNICAL DETAILS

The 2003 SRT-10 retains Viper's front-engine, rear-wheel drive,
two-seat
layout. A true convertible model replaces roadster and coupe offerings.
Its wheelbase has been lengthened 2.6 inches to accommodate convertible
top stowage.

Dramatic styling cues include lowered hood lines, swept-back fenders
and
deep-cut side scallops, reminiscent of the original, yet giving the
Viper
a fresh look. Inside, from a race-derived, two-seat cockpit, the
driver
looks over a highly functional instrument panel with a center-mounted
tachometer and a 220-mph speedometer. A traditional pushbutton starter
refires old-time sports car memories.

The Viper V-10 engine retains the basic architecture of its
predecessor,
but otherwise it is virtually all new -- and more powerful than ever.
A
new bored and stroked engine block increases the Viper's displacement
from
488 to 505 cu. in. and sends its power output to 500, with 525 lb.-ft.
of
torque -- 90 percent of which is delivered between 1500 and 5600 rpm.

Viper's four-wheel independent aluminum suspension has been revised to
handling characteristics, and a new version of Viper's four-wheel
anti-lock disc brake system is enhanced for world-class stopping
performance. The new Viper rides on P275/35ZR18 front and P345/30ZR19
rear black sidewall Michelin zero pressure (ZP) tires, with
low-pressure
sensors in the valve stems.

Reduced weight -- along with increased power -- is one of the two most
effective means by which a car's performance can be enhanced. Overall,
the SRT-10 weighs approximately 100 pounds less than previous models.
Numerous weight-saving measures were taken, including use of a
one-piece
magnesium front of dash, a cast magnesium instrument panel
substructure,
and aluminum bodied shock absorbers.

Performance targets for the 2003 Dodge Viper SRT-10 include a 0-60 mph
time of less than four seconds, an estimated top speed of 190 mph, 60-0
mph braking in less than 100 feet, 0-100-0 mph in about 13 seconds, and
1.15g lateral acceleration.

Engineered by Chrysler Group's Performance Vehicle Operations (PVO),
the
2003 Viper is the first Dodge to carry the SRT (for Street and Racing
Technology) badge. The Dodge SRT lineup will represent some of the
most
outrageous products ever developed by DaimlerChrysler, and SRT-branded
vehicles will be the fastest cars in their segment. Additional SRT
vehicles destined for production within the next calendar year include
Dodge SRT-4 and the Dodge Ram SRT-10.

ON THE INTERNET

Visit DaimlerChrysler's Media Services Web Site at http://www.media.daimlerchrysler.com for additional DaimlerChrysler
news.
 
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