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Starting at $21,700, New Dodge Ram Offers Truckload of Value

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Starting at $21,700, New Dodge Ram Offers Truckload of Value

* All-new frame and suspension, all-new interior, bold exterior design,
and loads of new amenities provide incredible value throughout Dodge
Ram 1500 lineup
* First pickup to offer best-in-class HEMI(R) power with fuel-saving
Multi-displacement System (MDS) available for $24,650

AUBURN HILLS, Mich., Sept. 1 /PRNewswire-FirstCall/ -- Pumped full of all-
new features, the new 2006 Dodge Ram 1500 is the first pickup truck available
with cylinder deactivation technology, improving fuel economy by up to 20
percent.
Dodge today announced pricing for the new 2006 Dodge Ram 1500 -- the most
powerful light duty pickup truck on the market -- which boasts an all-new
frame and suspension, an all-new interior, and a bold new Dodge Ram exterior.
The U.S. Manufacturer's Suggested Retail Price (MSRP) for the new 2006
Dodge Ram 1500 is $21,700, which includes $900 destination. The MSRP for the
new 2006 Dodge Ram 1500 with the 5.7-liter HEMI(R) V-8, featuring Chrysler
Group's Multi-displacement System (MDS) is $24,650, which also includes $900
for destination.
"At $21,700, the new 2006 Dodge Ram 1500 features an all-new frame and
suspension for improved ride and handling, an all-new interior, and a bold,
new exterior design," said Darryl Jackson, Vice President - Dodge Marketing,
Chrysler Group. "And for less than $25,000, customers can get the first
pickup truck to offer fuel-saving MDS technology. MDS is standard with the
HEMI V-8 engine and provides up to 20 percent fuel economy improvement."
The new 2006 Dodge Ram 1500 is the first pickup truck and latest Chrysler
Group vehicle to feature standard MDS with the 5.7-liter HEMI. Without
compromising its best-in-class 345 horsepower, the new 2006 Dodge Ram 1500's
HEMI V-8 engine seamlessly alternates between four-cylinder mode when less
power is needed and V-8 mode when more power is in demand.
In addition to the 5.7-liter HEMI V-8, 2006 Dodge Ram 1500 models offer
the 235-horsepower Magnum(R) 4.7-liter V-8 and the 215-horsepower 3.7-liter
Magnum V-6.
The new 2006 Dodge Ram 1500 is available in regular cab and Quad Cab(TM)
body styles, in both two-wheel drive and four-wheel drive, and with six-foot
or eight-foot beds. Available trim levels are ST, SLT, Sport, TRX4 Off-Road
and Laramie. A Mega Cab body style is also available.

2006 Dodge Ram 1500 ST
The gateway to the light-duty full-size pickup segment, the Dodge Ram 1500
ST comes standard with air conditioning, AM/FM stereo with CD player and four
speakers, four-wheel disc brakes with rear-wheel ABS, four-wheel-drive
electric-shift transfer case (on 4x4 models), 17-inch wheels and a full-size
spare tire.
Optional equipment on the 2006 Dodge Ram 1500 ST includes a sliding rear
window, bedliner, trailer tow mirrors, speed control, four-wheel ABS,
supplemental side-curtain air bags, an on-demand electric-shift transfer case
(on 4x4 models) and 17-inch chrome-clad steel wheels.
Following are prices for the 2006 Dodge Ram 1500 ST. All prices include
$900 for destination.

Dodge Ram 1500 ST Regular Cab 4x2 $21,700
Dodge Ram 1500 ST Regular Cab 4x4 $25,955
Dodge Ram 1500 ST Quad Cab 4x2 $25,770
Dodge Ram 1500 ST Quad Cab 4x4 $29,905

2006 Dodge Ram 1500 SLT
Standard equipment offered on the 2006 Dodge Ram 1500 SLT, in addition to
the Dodge Ram 1500 ST, includes an overhead console with mini-trip computer
and compass, speed control, power windows and door locks, keyless entry, and
17-inch aluminum wheels.
Optional equipment on the Dodge Ram 1500 SLT includes power sun roof,
power adjustable pedals, power-sliding rear window (Quad cab only), AM/FM
stereo with six-disc CD changer and Infinity speaker system, navigation radio,
SIRIUS Satellite Radio, UConnect(TM) hands-free wireless communication system
with Bluetooth(TM) technology, bucket seats with center console, six-way power
driver seat, an on-demand electric-shift transfer case (on 4x4 models),
supplemental side-curtain air bags and 20-inch aluminum wheels.
Following are prices for the 2006 Dodge Ram 1500 SLT. All prices include
$900 for destination.

Dodge Ram 1500 SLT Regular Cab 4x2 $24,850
Dodge Ram 1500 SLT Regular Cab 4x4 $28,420
Dodge Ram 1500 SLT Quad Cab 4x2 $28,540
Dodge Ram 1500 SLT Quad Cab 4x4 $31,760

Dodge Ram 1500 Sport
The 2006 Dodge Ram 1500 offers a new Sport model, which features the 5.7-
liter HEMI V-8 engine with five-speed automatic transmission, bucket seats
with center console, leather-wrapped steering wheel, body-color fascia and
grille, fog lamps, and 20-inch chrome-clad aluminum wheels.
In addition to the optional features offered with Dodge Ram 1500 SLT,
unique leather bucket seats with red stitching and an embroidered "Sport" logo
placed on the seat back are offered with the Dodge Ram 1500 Sport.
Following are prices for the 2006 Dodge Ram 1500 Sport. All prices
include $900 for destination.

Dodge Ram 1500 Sport Regular Cab 4x2 $30,110
Dodge Ram 1500 Sport Regular Cab 4x4 $33,680
Dodge Ram 1500 Sport Quad Cab 4x2 $33,950
Dodge Ram 1500 Sport Quad Cab 4x4 $37,170

Dodge Ram 1500 TRX4 Off-Road
The new Dodge Ram 1500 TRX4 Off-Road model features an electric-shift
transfer case, 17-inch aluminum wheels, aggressive off-road tires, painted
monotube shocks, tow hooks, skid plates, and a limited-slip differential,
further advancing Dodge Ram's off-road prowess. The TRX4 Off-Road model also
includes fog lamps, body-color grille, SIRIUS Satellite Radio and "TRX4 Off-
Road" decals.
Optional equipment offered with the Dodge Ram SLT is available on the TRX4
Off-Road.
Following are prices for the 2006 Dodge Ram 1500 TRX4 Off-Road. All
prices include $900 for destination.

Dodge Ram 1500 TRX4 Off-Road Regular Cab 4x4 $29,670
Dodge Ram 1500 TRX4 Off-Road Quad Cab 4x4 $33,010

2006 Dodge Ram 1500 Laramie
Standard features on the 2006 Dodge Ram 1500 Laramie model include dual-
zone climate control, power-sliding rear window (Quad cab only), AM/FM stereo
with six-disc CD changer and Infinity speaker system, SIRIUS Satellite Radio,
steering-wheel-mounted audio controls, leather upholstery, six-way power
driver seat, heated front seats, 17-inch aluminum chrome-clad wheels, four-
wheel disc brakes with four-wheel ABS, security alarm, auto-dimming rearview
mirror, mini-trip computer and compass, power windows, speed control and
Sentry Key(R) engine immobilizer.
Optional equipment on the Dodge Ram 1500 Laramie includes a power sun
roof, navigation radio, UConnect(TM) hands-free wireless communication system
with Bluetooth(TM) technology, an on-demand electric-shift transfer case (on
4x4 models), supplemental side-curtain air bags, bucket seats and 20-inch
aluminum chrome-clad wheels.
Following are prices for the 2006 Dodge Ram 1500 Laramie. All prices
include $900 for destination.

Dodge Ram 1500 Laramie Regular Cab 4x2 $30,120
Dodge Ram 1500 Laramie Regular Cab 4x4 $33,690
Dodge Ram 1500 Laramie Quad Cab 4x2 $33,320
Dodge Ram 1500 Laramie Quad Cab 4x4 $36,540

2006 Dodge Ram Heavy Duty
The 2006 Dodge Ram Heavy Duty takes Ram's bold and powerful "big rig"
styling to a whole new level and continues its reputation for toughness,
durability and overwhelming strength. Complementing a new exterior design, an
all-new-for-2006 Dodge Ram Heavy Duty interior comfortably seats driver and
passengers with new entertainment features and car-like amenities.
As the strongest heavy-duty pickup on the market, generating 610 lb.-ft.
of torque from the 5.9-liter Cummins Turbo Diesel engine, the 2006 Dodge Ram
Heavy Duty also delivers best-in-class standard horsepower with the 5.7-liter
HEMI V-8 engine. The Dodge Ram Heavy Duty lineup includes ST, SLT, Sport,
TRX4 Off-Road and Laramie models. In addition, the Dodge Ram Power Wagon is
available.
The 2006 Dodge Ram Heavy Duty lineup continues to be priced competitively,
starting at $26,085 for a Dodge Ram 2500 through $42,615 for a premium model
Dodge Ram 3500. The 2006 Dodge Ram Power Wagon starts at $36,380.

Dodge Ram Truck Leadership
Dodge Ram continues to strengthen its leadership position as the dominant
truck brand with a lineup long on superlatives:

* Most POWERFUL pickup: Dodge Ram 1500 with legendary HEMI power is the
most powerful mass production light-duty pickup on the market
* FASTEST pickup: Dodge Ram SRT10 is the Guinness Book of World Records'
fastest production pickup
* STRONGEST pickup: Dodge Ram Heavy Duty Cummins Turbo Diesel is the
strongest pickup on the market, with 610 lb.-ft. of class-dominating
torque
* Most CAPABLE pickup: Dodge Ram Power Wagon is the most capable off-
road factory pickup ever created
* LARGEST pickup cab: Dodge Ram Mega Cab will be the most spacious and
versatile pickup on the market

Dodge Brand
With a U.S. market share of seven percent, Dodge is the fifth-largest
nameplate in the United States and the eighth-largest nameplate in the
automotive industry. In 2004, Dodge sold more than 1.4 million vehicles in
the global market.
Dodge continues to lead the minivan market segment with a 20 percent
market share in the United States. In the truck market, Dodge has an 18
percent market share. In the car market, Dodge has a 4.5 percent market
share.
The new 2006 Dodge Ram 1500 will be built at the Warren Truck Assembly
Plant in Warren, Mich., and at the St. Louis (Mo.) North Assembly Plant.

SOURCE Chrysler Group
Web Site: http://www.media.daimlerchrysler.com
http://www.daimlerchrysler.com
 
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