RAM MAN
10-22-2006, 10:28 AM
Here is some general / historical info on the Street Van: FYI
In March of 1976, R.H. Kline (who at the time was Head of Chrysler's US Sales Division) announced to the press that DOdge would soon release a new custom van package called the "Street Van"
The kit or trim package could be ordered separately or at the same time a customer ordered their new van. Keeping the cost down was one of the main priorities for the project and it was for that reason that DODGE first offered the Street Van Package in the form of a Customizing Kit.
Kline explained that the Street Van was only the first in a series of customized vans and pickups that would soon be offered by Dodge to capitalize on the new and growing personalized custom truck market.
He then added that Dodge was presently capturing only 12.9% of US truck sales in American and that this new campaign would certainly improve their market share.
The Street Van concept was actually quite simple. To provide customers with the lowest - possible cost factory built van. To help the owner complete his conversion easily, the Street Van package came with a Customizing Idea Kit. This kit included step by step instruction for installing portholes, fender flares, sunroof, roof vents and other accessories. Also included was a list of suppliers for items available. The customizing kit also contained full sized templates for cutting side panels, head liner, and floor covering for the vans interior.
source: WPC Museum
In March of 1976, R.H. Kline (who at the time was Head of Chrysler's US Sales Division) announced to the press that DOdge would soon release a new custom van package called the "Street Van"
The kit or trim package could be ordered separately or at the same time a customer ordered their new van. Keeping the cost down was one of the main priorities for the project and it was for that reason that DODGE first offered the Street Van Package in the form of a Customizing Kit.
Kline explained that the Street Van was only the first in a series of customized vans and pickups that would soon be offered by Dodge to capitalize on the new and growing personalized custom truck market.
He then added that Dodge was presently capturing only 12.9% of US truck sales in American and that this new campaign would certainly improve their market share.
The Street Van concept was actually quite simple. To provide customers with the lowest - possible cost factory built van. To help the owner complete his conversion easily, the Street Van package came with a Customizing Idea Kit. This kit included step by step instruction for installing portholes, fender flares, sunroof, roof vents and other accessories. Also included was a list of suppliers for items available. The customizing kit also contained full sized templates for cutting side panels, head liner, and floor covering for the vans interior.
source: WPC Museum